Why do Korean beauty brands consistently choose the Marais for their Paris activations?

The Marais combines an existing K-beauty retail ecosystem, premium modular venues with natural light, and an international creative audience including press, buyers and influencers. The BHV Marais, Korean Cosmetics Paris and Miro Paris have already established the Marais as Paris's K-beauty district.

What is the best time to activate a Korean brand in Paris?

Two windows stand out: Fashion Week S/S 2027 (28 September to 6 October 2026) for press and buyer concentration, and October-November for consumer pop-ups and market tests. Book Fashion Week windows 3 to 6 months in advance.

Can Super Spot be configured as a K-beauty pop-up with multiple zones?

Yes. La Verrière (60m², natural light, product display and reception), L'Atelier (35m², DIY skincare lab or treatment area), and Casa Ibiza (81m², press or buyer appointments) can be configured simultaneously. LED shelf lighting adjustable to your brand color.

Is a DIY skincare workshop format viable for a K-beauty pop-up at Super Spot?

Yes. L'Atelier can be converted into a skincare laboratory for make-your-own workshops using your brand's hero ingredients. This format generates exceptional social media content as participants share the products they made themselves.

What are the rental rates at Super Spot for a K-beauty pop-up?

€2,000 excl. VAT for a single day. €1,500 per day for consecutive days. €10,000 for a full week. €25,000 for a full month. All rates direct, no agency commission. Quote in 24 hours.

Can Super Spot coordinate facialists for a K-beauty activation?

Yes. Jora, co-founder of Super Spot and qualified skincare practitioner, can be present. Additional certified practitioners can be coordinated through Super Spot's professional network for larger activations.